Exactly what is social media? Well its an evolving beast thats for sure! Primarily its online or mobile phone based applications and tools to share information among people.

From popular networking websites, like Facebook and LinkedIn to Twitter and Instagram; it covers almost any aspect of an interactive presence which allows individuals and businesses to engage in conversations with one another, often as a discussion over a particular blog post, news article, or event. It can also prove to be a particularly effective market research tool. With so many potential apps and channels to use, well help navigate the digital jungle to ensure you come out on top!